Author: Pierre McDonagh

Pierre McDonagh is Professor in Marketing at the University of Bath. His research primarily focuses on the (im)possibility of sustainability within the prevailing order and oppositional counter culture. He has published widely on the interactions among Markets, Marketing and Society; dark marketing; critical marketing; and transformative consumer research. A current research project considers the experiences of lead users of electric vehicles.

Pierre McDonagh

And then my heart went zoom…

September, 2014 / By Pierre McDonagh

In June of this year, we hosted the Myth and the Market meeting in Carlingford, County Louth, a place which […]